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145 pages • first pub 2005 (editions)
ISBN/UID: 9789814408769
Format: Digital
Language: English
Publisher: Marshall Cavendish Business
Publication date: Not specified
Description
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the...
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145 pages • first pub 2005 (editions)
ISBN/UID: 9789814408769
Format: Digital
Language: English
Publisher: Marshall Cavendish Business
Publication date: Not specified
Description
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the...
Community Reviews
Content Warnings