Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Jacky Mussry, Hooi Den Huan, Hermawan Kartajaya
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
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Philip Kotler, Jacky Mussry, Hooi Den Huan, Hermawan Kartajaya
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

Philip Kotler, Jacky Mussry, Hooi Den Huan, Hermawan Kartajaya

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An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Profes...

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