Archaeology is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture by Cornelius Holtorf

Archaeology is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture

Cornelius Holtorf

missing page info Add in missing page information first pub 2006 (editions)

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The rise of public archaeology, the popularity of TV archaeology, and widespread stereotypes about the profession of archaeology have changed the way archaeologists relate to the public. A socially meaningful archaeology needs to take seriously wh...

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