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Retailing in Emerging Markets: A Policy and Strategy Perspective by Richard Cuthbertson, Malobi Mukherjee, Elizabeth Howard

Retailing in Emerging Markets: A Policy and Strategy Perspective

Richard Cuthbertson, Malobi Mukherjee, Elizabeth Howard

280 pages first pub 2014 (editions)

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Description

While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail de...

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