Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis by Christine S. Davis

Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

Christine S. Davis

148 pages • missing pub info (editions)

nonfiction art business psychology
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Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers ...

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