Service Business Development: Strategies for Value Creation in Manufacturing Firms by Elgar Fleisch, Heiko Gebauer, Thomas Fischer

Service Business Development: Strategies for Value Creation in Manufacturing Firms

Elgar Fleisch, Heiko Gebauer, Thomas Fischer

320 pages missing pub info (editions)

nonfiction business economics
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How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of c...

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