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253 pages • missing pub info (editions)
ISBN/UID: 9780742530683
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 27 September 2004
Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ...
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253 pages • missing pub info (editions)
ISBN/UID: 9780742530683
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 27 September 2004
Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ...