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321 pages • missing pub info (editions)
ISBN/UID: 9780749438630
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 December 2002
Description
""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and c...
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321 pages • missing pub info (editions)
ISBN/UID: 9780749438630
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 December 2002
Description
""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and c...