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The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood

The Essential Brand Book: Over 100 Techniques to Increase Brand Value

Iain Ellwood

321 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and c...

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