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226 pages • missing pub info (editions)
ISBN/UID: 9781617036439
Format: Hardcover
Language: English
Publisher: University Press of Mississippi
Publication date: 12 November 2012
Description
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship...
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226 pages • missing pub info (editions)
ISBN/UID: 9781617036439
Format: Hardcover
Language: English
Publisher: University Press of Mississippi
Publication date: 12 November 2012
Description
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship...