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
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James Webb Young
60 pages • first pub 1940 (editions)
ISBN/UID: 9781926487151
Format: Digital
Language: English
Publisher: Stellar Editions
Publication date: Not specified
Description
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash the...
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
—
James Webb Young
60 pages • first pub 1940 (editions)
ISBN/UID: 9781926487151
Format: Digital
Language: English
Publisher: Stellar Editions
Publication date: Not specified
Description
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash the...