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200 pages • first pub 2011 (editions)
ISBN/UID: 9781616460662
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
First published in 1949, this business classic (written by two men experienced in sales and advertising) melded practical business sense with the ignition for business success: imagination. The examples may be historical, but the principles remain...
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200 pages • first pub 2011 (editions)
ISBN/UID: 9781616460662
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
First published in 1949, this business classic (written by two men experienced in sales and advertising) melded practical business sense with the ignition for business success: imagination. The examples may be historical, but the principles remain...