Utjecaj : znanost i praksa by Robert B. Cialdini

Utjecaj : znanost i praksa

Robert B. Cialdini with Ivanka Rajh (Translator)

missing page info Add in missing page information • first pub 1984 (editions)

nonfiction business psychology challenging informative medium-paced
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Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: Wh...

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