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651 pages • first pub 1980 (editions)
ISBN/UID: 9780131469181
Format: Digital
Language: English
Publisher: Pearson Studium
Publication date: Not specified
Description
The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in...
Community Reviews
Content Warnings
651 pages • first pub 1980 (editions)
ISBN/UID: 9780131469181
Format: Digital
Language: English
Publisher: Pearson Studium
Publication date: Not specified
Description
The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in...
Community Reviews
Content Warnings