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
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Ina Goller, John Bessant
272 pages • missing pub info (editions)
ISBN/UID: 9781032127699
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines t...
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
—
Ina Goller, John Bessant
272 pages • missing pub info (editions)
ISBN/UID: 9781032127699
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines t...