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1000 pages • missing pub info (editions)
ISBN/UID: 9783319574110
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 11 December 2021
Description
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life appl...
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1000 pages • missing pub info (editions)
ISBN/UID: 9783319574110
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 11 December 2021
Description
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life appl...
Community Reviews
Content Warnings