Baked In: Creating Products and Businesses That Market Themselves by Alex Bogusky John Winsor by Alex Bogusky, Alex Bogusky

Baked In: Creating Products and Businesses That Market Themselves by Alex Bogusky John Winsor

Alex Bogusky, Alex Bogusky

missing page info Add in missing page information • first pub 2009 (editions)

informative lighthearted slow-paced
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Description

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? Accor...

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