New and Improved: The Story of Mass Marketing in America by Richard S. Tedlow

New and Improved: The Story of Mass Marketing in America

Richard S. Tedlow

483 pages first pub 1990 (editions)

nonfiction business informative slow-paced
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Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society...

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