Transcultural Marketing for Incremental and Radical Innovation by Bryan Christiansen, Christiansen

Transcultural Marketing for Incremental and Radical Innovation

Advances in Marketing, Customer Relationship Management, and

Bryan Christiansen, Christiansen

588 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultu...

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