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The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best by Michael Brown, Paul Turner

The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best

Michael Brown, Paul Turner

248 pages first pub 2009 (editions)

nonfiction business economics informative medium-paced
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Description

The authors draw upon a wealth of detailed research in Britain, America and other regions to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years.

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