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256 pages • missing pub info (editions)
ISBN/UID: 9780749462710
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 April 2011
Description
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Yo...
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256 pages • missing pub info (editions)
ISBN/UID: 9780749462710
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 April 2011
Description
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Yo...