Marketing: An Introduction with MyMarketingLab & eText Access Card by Philip Kotler, Gary Armstrong

Marketing: An Introduction with MyMarketingLab & eText Access Card

Philip Kotler, Gary Armstrong

672 pages • first pub 2016 (editions)

informative lighthearted medium-paced
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for ...

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