A Estrategia do Oceano Azul. Como Criar Novos Mercados e Tornar a Concorrência Irrelevante by W. Chan Kim, W. Chan Kim, Renée Mauborgne

A Estrategia do Oceano Azul. Como Criar Novos Mercados e Tornar a Concorrência Irrelevante

W. Chan Kim, W. Chan Kim, Renée Mauborgne

missing page info Add in missing page information • first pub 2004 (editions)

informative reflective slow-paced
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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recog...

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