Managing Innovation: Integrating Technological, Market, and Organizational Change by John Bessant, Keith Pavitt, Joe Tidd

Managing Innovation: Integrating Technological, Market, and Organizational Change

John Bessant, Keith Pavitt, Joe Tidd

missing page info Add in missing page information • first pub 1997 (editions)

informative medium-paced
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The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include c...

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