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734 pages • first pub 1980 (editions) user-added
ISBN/UID: 9781292220178
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 03 January 2017
Description
For Principles of Marketing courses that require a comprehensive text.Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for...
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734 pages • first pub 1980 (editions) user-added
ISBN/UID: 9781292220178
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 03 January 2017
Description
For Principles of Marketing courses that require a comprehensive text.Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for...
Community Reviews
Content Warnings