The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits by Francis J. Gouillart, Venkat Ramaswamy

The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

Francis J. Gouillart, Venkat Ramaswamy

288 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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A groundbreaking guide to a set of transformative new ways to harness technologies in order to open up your company and involve consumers in "co-creating" your business, from product development, to brand building and the crafting of new services....

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