Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Simone Ahuja, Jaideep Prabhu, Navi Radjou

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Simone Ahuja, Jaideep Prabhu, Navi Radjou

288 pages • first pub 2012 (editions)

nonfiction business informative slow-paced
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"Jugaad Innovation is the most comprehensive book yet to appear on the subject of frugal innovation]." --The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in ...

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