All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin, Seth Godin
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
—
Seth Godin, Seth Godin
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin, Seth Godin

243 pages • first pub 2005 (editions)

nonfiction business psychology informative lighthearted reflective slow-paced
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow .Legendary business writer Seth Godin has three essential questions for every “What’s your story?”“Will the people who need to hear this story believe it?”“I...

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