The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Anthony J. Bradley, Mark P. McDonald

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Anthony J. Bradley, Mark P. McDonald

272 pages • first pub 2011 (editions)

nonfiction business informative slow-paced
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As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The autho...

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