Principles of Marketing [With Access Code] by Philip Kotler, Gary Armstrong

Principles of Marketing [With Access Code]

Philip Kotler, Gary Armstrong

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nonfiction business economics informative slow-paced
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For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a ma...

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