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256 pages • missing pub info (editions)
ISBN/UID: 9781936661466
Format: Hardcover
Language: English
Publisher: Benbella Books
Publication date: 03 April 2012
Description
Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brand...
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256 pages • missing pub info (editions)
ISBN/UID: 9781936661466
Format: Hardcover
Language: English
Publisher: Benbella Books
Publication date: 03 April 2012
Description
Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brand...
Community Reviews
Content Warnings