Consumer Shift: How Changing Values are Reshaping the Consumer Landscape by Andy Hines
Consumer Shift: How Changing Values are Reshaping the Consumer Landscape
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Andy Hines
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Consumer Shift: How Changing Values are Reshaping the Consumer Landscape

Andy Hines

304 pages • first pub 2011 (editions)

informative medium-paced
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Description

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes...

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