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310 pages • missing pub info (editions)
ISBN/UID: 9781442244078
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 05 November 2015
Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ...
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310 pages • missing pub info (editions)
ISBN/UID: 9781442244078
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 05 November 2015
Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ...