Strategic Copywriting: How to Create Effective Advertising, Second Edition by Edd Applegate

Strategic Copywriting: How to Create Effective Advertising, Second Edition

Edd Applegate

310 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ...

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