Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

384 pages • first pub 2019 (editions)

nonfiction business economics psychology funny informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...