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Services Marketing by David L. Kurtz, Kenneth E. Clow

Services Marketing

David L. Kurtz, Kenneth E. Clow

596 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevan...

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