The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits by Francis J. Gouillart, Venkat Ramaswamy

The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

Francis J. Gouillart, Venkat Ramaswamy

288 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MySta...

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