This Little Kiddy Went to Market: The Corporate Capture of Childhood by Richard Gosden, Sharon Beder, Wendy Varney

This Little Kiddy Went to Market: The Corporate Capture of Childhood

Richard Gosden, Sharon Beder, Wendy Varney

320 pages • first pub 2009 (editions)

nonfiction education politics psychology challenging informative medium-paced
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Description

This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future.Sharon Beder shows how marketers and advertisers are targ...

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