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227 pages • first pub 2011 (editions)
ISBN/UID: 9780231158381
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Publication date: 02 June 2011
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, tech...
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227 pages • first pub 2011 (editions)
ISBN/UID: 9780231158381
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Publication date: 02 June 2011
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, tech...