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344 pages • missing pub info (editions)
ISBN/UID: 9780415526517
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 October 2013
Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media dist...
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344 pages • missing pub info (editions)
ISBN/UID: 9780415526517
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 October 2013
Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media dist...