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184 pages • first pub 1993 (editions)
ISBN/UID: 9781557864147
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 14 June 1993
Description
The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders...
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184 pages • first pub 1993 (editions)
ISBN/UID: 9781557864147
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 14 June 1993
Description
The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders...