Blunders In International Business by David A. Ricks

Blunders In International Business

David A. Ricks

184 pages first pub 1993 (editions)

nonfiction business informative medium-paced
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The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders...

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