Scan barcode
236 pages • first pub 2000 (editions)
ISBN/UID: 9780205321063
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 09 November 2000
Description
This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technolo...
Community Reviews
Content Warnings
236 pages • first pub 2000 (editions)
ISBN/UID: 9780205321063
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 09 November 2000
Description
This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technolo...