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188 pages • first pub 2014 (editions)
ISBN/UID: 9780692213032
Format: Hardcover
Language: English
Publisher: Liveworld
Publication date: 15 September 2014
Description
It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of...
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188 pages • first pub 2014 (editions)
ISBN/UID: 9780692213032
Format: Hardcover
Language: English
Publisher: Liveworld
Publication date: 15 September 2014
Description
It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of...
Community Reviews
Content Warnings