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The Positioning Manual for Technical Firms by Philip Morgan

The Positioning Manual for Technical Firms

Philip Morgan

missing page info Add in missing page information first pub 1580 (editions)

nonfiction business informative medium-paced
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Description

Positioning is the foundation of effective business development for self-employed software developers. It is a force multiplier that makes your marketing more effective and justifies higher rates. But it involves risk.The Positioning Manual for Te...

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