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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman, Chris Horton

Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

Ira Kaufman, Chris Horton

354 pages • first pub 2014 (editions)

nonfiction informative medium-paced
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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman, Chris Horton

Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

Ira Kaufman, Chris Horton

354 pages • first pub 2014 (editions)

nonfiction informative medium-paced
Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman, Chris Horton

Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

Ira Kaufman, Chris Horton

354 pages • first pub 2014 (editions)

nonfiction informative medium-paced