Marketing for Growth: The Role of Marketers in Driving Revenues and Profits by Iain Ellwood

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

Economist

Iain Ellwood

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nonfiction business informative medium-paced
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Description

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how reven...

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