The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies by Neil Taylor

The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies

Neil Taylor

192 pages • first pub 2006 (editions)

informative medium-paced
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Description

Naming expert Neil Taylor presents a practical but inspiring plan to help find the right name for your company, product or brand.

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