100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World by Martin Newman, Malcolm McDonald

100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World

Martin Newman, Malcolm McDonald

304 pages • first pub 2018 (editions)

informative medium-paced
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SHORTLISTED: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve C...

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