Marketing Case Studies: How to Tackle Them: How to Answer Them by Lester Massingham, Lancaster, Massingham
Marketing Case Studies: How to Tackle Them: How to Answer Them
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Lester Massingham, Lancaster, Massingham
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Marketing Case Studies: How to Tackle Them: How to Answer Them

Marketing Series

Lester Massingham, Lancaster, Massingham

288 pages • missing pub info (editions)

nonfiction business economics
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Description

Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encoun...

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