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Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches by R. Duncan Luce

Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches

Scientific Psychology

R. Duncan Luce

346 pages missing pub info (editions)

nonfiction business economics psychology
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Description

This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferenc...

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