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The Trojan Horse: The Growth of Commercial Sponsorship by Garry Whannel, Deborah Philips

The Trojan Horse: The Growth of Commercial Sponsorship

Garry Whannel, Deborah Philips

288 pages missing pub info (editions)

nonfiction business history politics challenging informative medium-paced
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Description

The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the ima...

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