Luxury Brand Management in Digital and Sustainable Times by Gerald Mazzalovo, Michel Chevalier

Luxury Brand Management in Digital and Sustainable Times

Gerald Mazzalovo, Michel Chevalier

544 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes...

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